As a new website, we had a number of difficulties along the way. First of all, given the competition from established websites, obtaining online exposure and domain authority was challenging. It took consistent work to establish trust with search engines and acquire relevant backlinks. Second, careful consideration had to be given to on-page content optimisation and technological SEO elements so that search engines could crawl and index our site. Furthermore, creating interesting, keyword-rich material that spoke to our target audience while following SEO best practises was a never-ending struggle. In order to manage algorithm changes and constantly changing SEO tactics and increase our organic traffic, we had to be patient and flexible. After overcoming these obstacles, we are currently on the right track and have a strong basis for our future SEO efforts.