(GA4) Google Analytics 4: A Comprehensive Guide

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graph showing the growth of Google Analytics 4:

Google Analytics 4 is the latest version of Google’s popular web analytics platform. It was first announced in 2020 and has been gradually rolled out to all users since then. It is a major update from previous versions of Google Analytics, and it offers a number of new features and benefits.

What is GA 4?

Google Analytics g4 is a cross-platform analytics platform that can be used to track data from websites and apps. It is designed to be more flexible and future-proof than previous versions of Google Analytics, and it offers a number of new features, including:

Event-based data model: GA4 uses an event-based data model, which means that it tracks individual user interactions rather than sessions. This makes it easier to track user behavior across different platforms.

Machine learning insights: GA4 uses machine learning to provide insights into user behavior. This can help you to identify trends and patterns that you might not otherwise see.

Privacy-focused features: GA 4 includes a number of privacy-focused features, such as IP anonymization and data deletion controls. This is important in light of the increasing focus on data privacy.

Benefits of using GA 4

data visualization dashboard

There are a number of benefits to using GA 4, including:

More accurate data: GA4’s event-based data model provides more accurate data than previous versions of Google Analytics. This is because it tracks individual user interactions rather than sessions.

Better insights: Machine learning insights can help you to identify trends and patterns that you might not otherwise see. This can help you to improve your marketing campaigns and make better business decisions.

Improved privacy: Privacy-focused features can help you to protect your users’ privacy. This is important in light of the increasing focus on data privacy.

How to get started with GA 4?

If you’re not already using ga4, you can get started by creating a new ga4 property. You can then link your website or app to your GA 4 property using the Google Tag Manager or the Analytics SDK.

Once you have set up GA 4, you can start collecting data. You can then use GA 4‘s reports and tools to analyze your data and gain insights into your users’ behavior.

Additional resources:

There are a number of additional resources available to help you learn more about Google Analytics 4, including:

GA4 documentation: https://developers.google.com/analytics/devguides/collection/ga 4

Google’s YouTube channel: https://m.youtube.com/watch?v=iy3gN8HQKOs

Ahrefs’s GA4 guide: https://ahrefs.com/blog/how-to-use-google-analytics/

I hope this blog post has been helpful. If you have any questions, please feel free to contact us.