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Short-tail keywords are brief and general search terms usually consisting of one or two words. They have a high search volume but are often highly competitive. Examples include "shoes," "digital marketing," or "keyword research."
Long-tail keywords are more specific and usually contain three or more words. They have lower search volume but are more targeted and have less competition. Examples include "red running shoes for women," "best digital marketing agency in New York," or "Top best seo company".
Local keywords are location-specific and are used to target a particular geographic area. They help businesses attract local customers and improve their visibility in local search results. Examples include "Best SEO company in Los Angeles," "Digital marketing company near me," or "Best SEO Agency in London."
Branded keywords include the name of a specific brand or company. They are used to target users who are specifically searching for a particular brand or its products/services. Examples include "Nike shoes," "Apple iPhone," or "OpenAI language model."
Analyze competitors Keywords
Look at the keywords that your rivals are using. Tools like SEMrush or Ahrefs can help identify the keywords driving traffic to your competitors' websites. This analysis can provide insights into potential keywords you may want to target as well.
Informational keywords are used by users who are seeking information, answers, or solutions to their queries. They often indicate a user's intent to learn or gather knowledge. Examples include "How seo help in keyword ranking," "benefits of keyword research," or "what is keyword research".