Check your Website’s SEO
What is Local SEO and how does it work?
Technical SEO Check List
Google My Business (GMB) optimization
Claim and optimise your Google My Business listing, providing accurate and up-to-date information about your business, such as name, address, phone number (NAP), business hours, website, and category. This helps Google understand your business and display it prominently in local search results.
Local keyword research
Identify keywords that include geographic modifiers related to your business location and target audience. This could include city names, neighbourhoods, or other local identifiers. Incorporate these keywords naturally into your website content, meta tags, headings, and descriptions.
Location-specific landing pages
Create dedicated landing pages on your website for each location or service area you serve. Optimise these pages with localized content, including relevant keywords, NAP information, testimonials, and specific offerings.
Online directories and citations
Ensure consistent and accurate listings of your business information across various online directories, such as Yelp, Yellow Pages, Bing Places, and industry-specific directories. This helps search engines verify your business details and improves your local search visibility.
Online reviews and ratings
Encourage customers to leave reviews and ratings for your business on platforms like Google, Yelp, and Facebook. Positive reviews help build trust and credibility, and search engines take them into account when ranking local businesses.
Local link building
Build local backlinks by reaching out to local organizations, businesses, and influencers for collaborations or partnerships. Local links from reputable sources within your community can boost your website's authority and relevance in local search results.